Dominance of Direct Traffic: 'Direct' is the largest channel group in terms of both total users (4,888) and key events (64), suggesting strong brand recognition or direct navigation to the site.
High Conversion from 'Referral' Channels: The 'Referral' channel group (including Instagram, FB, Tandava, soulpshyce.org), with 739 total users and 49 key events, boasts the highest key event rate (5.83%) among the top channel groups, showing that referred users are highly engaged.
Organic Search and Social Contribution: 'Organic Search' and 'Organic Social' contribute a moderate number of users and key events, with similar key event rates (1.95% and 1.95% respectively).
Top Performing Referral Sources: Within the 'Referral' and 'Organic Social' channels, linktr.ee stands out with 21 key events from 265 users.
Highly Effective Niche Referrals: Several referral sources, despite having fewer total users, show extremely high key event rates, such as jesseharless.com, sacredsurrendermedicine.com, desertbhavana.com, and hugvikkandi.org.
The Foundations Course experienced a front-loaded surge in January 2025 due to the 10% discount promotion, proving strong price elasticity and promotional responsiveness.
However, demand rapidly declined after the campaign, stabilising at a low baseline of 1–3 bookings per month, with only a modest bump in June. This suggests that while interest exists, it is not being sustained by organic marketing, community building, or ongoing engagement strategies.
To stabilise and grow bookings, FIVE-MeO Education should:
Systematise promotions (limited-time discounts, bundles, seasonal offers).
Build momentum through nurturing (email sequences, alumni referrals, testimonials, thought-leadership content).
Test pricing strategies (tiered pricing, scholarships, or pay-in-installments).
Track seasonality with more data—determine whether summer lulls are structural or campaign-related.
Right now, the business is reliant on one-off promotions rather than a steady demand pipeline. The data shows proof of demand but highlights the need for consistent marketing and retention strategies.
Applications for the 9-Month facilitation training course show strong seasonality, with major peaks in March and late autumn (Sep–Dec). While overall application volumes fluctuate, the baseline number of applications per month appears to be rising in recent years.
2022 was back-loaded (October spike).
2023 spread more evenly but peaked in December.
2024 front-loaded in March.
2025 (so far) is showing strong early uptake, especially March and July.
Interest is driven by application cycles and campaign timing, with potential to stabilise growth by smoothing marketing activity across the year. The consistency of March and autumn surges highlights opportunities to double down on campaigns during these periods, while also experimenting with strategies to lift quieter months.